The idea behind that tagline, according to Marketing Dirctor Casey Sparks, is, “Making the building feel like everybody is welcome and it is a good corporate citizen for Tulsa.”

Suzanne Stewart, senior vice president of the Metro Tulsa Convention and Visitors Bureau, added, “We’re not just wanting to bring people to Tulsa for a single event where they just buying a ticket and a hot dog. We want to tie in hotels and restaurants.”

For some time now, Celine Dion and Kenney Chesney have been booked to perform at the center. Now, a preseason match-up between the Houston Rockets and Orlando Magic, and Celtic Thunder is scheduled to perform as well.

A poll on the center’s website asks which act Tulsans would most like to see open the center. Currently Carrie Underwood is the favorite, which Aerosmith close behind, and Garth Brooks a distant third.