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Tyson Foods has made yet another publicity miscalculation, but this time it has nothing to do with Oklahoma. As the Tyson v. Edmondson trial date draws near, here is yet another public blemish on Tyson’s reputation: Tyson has canceled Labor Day and added a Muslim holiday! Then, a week later Tyson says ‘OOPS!’, and recants the holiday replacement.
Tyson Foods is represented in Oklahoma by the Schnake-Turnbo-Frank PR firm. One observer of the Oklahoma case says STF’s botched handling of the publicity is a major roadblock in getting a favorable ruling by a jury. “Drew Edmondson’s publicity team has overwhelmed the Tyson PR firm, mostly because they’re a standard PR company in over their head when it comes to litigation support. Why in the world Tyson has let this go on I’ll never understand because the lawyers and their trial consultants know this botched aspect of the case is going to be very difficult to overcome,” she says.
Monday, August 11th, 2008 AG, Drew Edmondson, Poultry Lawsuit Trackback URL for this entry
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1 Comment
1. Donald R. Hamilton replies at 11th August 2008, 11:52 am :
Who is the “she” who feels so comfortable trashing Schnake Turbo Frank?
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