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Political observers say the runoff campaign for the Oklahoma County Commissioner District 2 Republican nomination is picking up where it left off: with leader Brian Maughan returning to old-fashioned retail politics and runner-up J.D. Johnston back with paid media.
As promised: Based upon the returns, and combined with the campaign expenditures as reported in the media through July 14th, Maughan raised approximately $58,000, or $13.71 per vote; and Johnston approximately $180,000, or $64.10 per vote. These are not precise numbers, and the cost per vote will increase when the final figures are in, but it does demonstrate a stark difference in how the campaigns were managed.
With Maughan failing to reach a runoff by only a few percentage points, it’s no wonder he’s returned to the tried and true retail approach. But it’s puzzling why Johnston, a highly-qualified and experienced candidate, would return to an expensive and thus far ineffective method. Some are pointing to the former Mayor’s a large payroll of ineffective consultants, pollsters and paid workers as the main culprit for his expensive and poor showing at the polls.
It goes without saying that the former Bethany Mayor, who is now touting his extensive business experience, should show the Republican voters how he would manage county government: operate a lean and efficient operation, and rid the rolls of those who bring nothing but increased costs to the table.
You think his campaign advisers would see the irony in that message?
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