By Kirk Shelley
When you are attacked, don’t give your opponent additional ink by repeating their charge verbatim. That’s not always easy; it takes some experience and finesse to really turn their attack into a counter attack that makes your political enemies look bad.
The Obama people did a good job of it by deflecting some of the pedantic accusations by Sen. Clinton. But the Oklahoma Republican Party sent out an alert that points out what you don’t what to do. Here’s what it said:
“Out-of-state special interests are trying to convince Oklahomans that Senator Inhofe doesn’t have a pro-veteran voting record. But we know better… Senator Inhofe has been a champion for men and women in uniform and his record for our veterans and men and women in uniform speaks for itself.”
The email goes on to defend Inhofe’s record and ends with a video with vets saying why they support Inhofe. That’s the problem — by putting their charge near the top of your release you are then stuck in a position of defending yourself in your own release.
Do you remember Richard Nixon most memorable lines? “The American people need to know if their President is a crook. I’m not a crook.” Dumb. Why give people that image? “Boy I wonder if Nixon really is a crook?”
Now I’m wondering (because I am a veteran) – “does Inhofe have a bad voting record on vet issues? Doesn’t make sense, I’ll have to look into it.” By the way, to me looking into it does not mean listening to a campaign video. I would be much more likely to listen to the video if it’s at the top, before the charge. After the charge I’m going to look at it with jaundiced eyes – “they are saying a bunch of good stuff, what is he trying to hide?” Why? Because the accusation against Inhofe was placed in my mind by Inhofe supporters.
It makes more sense to start your release with the great things Inhofe has done for vets, name groups or leaders that are supporting him because of his veteran support, run the video and get me full of warm fuzzy patriotic feelings about our senior Senator. Then attack the “the self styled out of state liberals who have the gall to lie about our Senator.” Heck why stop there, go after the group attacking you and then tie them to other groups that might go after you.
Hmmm, why does that tactic seems familiar? Oh yes, that’s what Obama’s campaign team did by leaking a rumor that Republican groups had a tape of Obama’s wife complaining about “Whitey.” What was the point in that move? Obama’s team then smeared all the bloggers who wrote the story (rumor). What’s the result? Mainstream media can dismiss stories generated by bloggers because they are “unfounded rumor mongers.”
Not fair, but heck the mainstream media hates the bloggers anyway. Obama’s tactics just made it easier to ignore what they don’t like.
Come on GOP, you got to remember the basics.
Kirk Shelley
www.kirkshelley.com
oklahomacontraian@gmail.com
Mr. Shelley is President of Shelley Strategic Services. His consulting for pro-business organizations has included successfully completed projects in Iowa, Oklahoma, Indiana, Kentucky, Nevada, New Mexico, Mississippi, Arizona, Louisiana and Alabama. As a general consultant, Mr. Shelley has worked on 137 State House and Senate campaigns in 5 states and has a winning percentage of 92%.
A graduate of East Carolina University, Mr. Shelley lives in Oklahoma City with his wife and four children.